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P&G Launches Tide Swash

Collection of fabric care products to be sold online only.

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By: TOM BRANNA

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Tide is rolling out Swash, a new line of products designed to provide quick and convenient stain, wrinkle and odor removal solutions, which will be sold exclusively online. The line features four products: Smooth It Out, a clothing dewrinkler spray, Fresh It Up, a refresher spray formulated to remove odors; Steam It Out, 10-minute dryer-activated tumbler sheets; and Get It Out, a stain removal pen. “Swash was created to help people get more mileage out of their wardrobe,” said Alej...

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